I’m Russ Willey, the creator and curator of Hidden London, and a constructor of stylish and affordable websites for small businesses and freelancers.
I have a BA in Social Sciences from York University. I’ve worked most of my life in advertising and marketing. My employers have included the Young & Rubicam advertising agency, BBC World Service and a couple of Swiss multinationals. In 2005 I started the Hidden London website – and I’ve also compiled a couple of London‐related reference books.
I began to build sites for friends about ten years ago. Since then, most of my commissions have come through word‐of‐mouth recommendation but I’ve recently begun to expand my customer base by advertising my creative services on my own website, Hidden London.
The more websites I’ve built, the more I enjoy this work. Once I’d mastered the basics of coding (cascading style sheets aren’t my forte, but I know enough to get by) I could focus on combining aesthetic excellence with marketing effectiveness – and I find that extremely satisfying.
I also relish being able to fine‐tune a website to make every page, every section, just that little bit better. Even after a site may already appear finished, I’m liable to make several dozen refinements. Some of these may be imperceptible to the casual observer but, taken together, they help lift everything to a higher level – or so I hope.
I’m a keen photographer so I’d welcome the chance to take a shot or two for your website. Such opportunities don’t always arise, but I’m chuffed when they do. I took almost all the photos on the Casa Capena site, for example, including the ones shown below.